The people behind Fortrip.
Why they’re building it, and what each of them owns.
Founder's Message
Boyuan Dong
Founder & CEO
I’m Boyuan, founder and CEO of Fortrip. The short version of why this exists is that I spent years designing trips for other travelers by hand — guiding groups, building themed itineraries, watching the same plans hold or fall apart for the same kinds of reasons. Eventually I concluded that the problem most travelers run into isn’t a lack of information. It’s a lack of help thinking through what to do with all of it.
The specific moment I can point to was 2022. My partner and I had just graduated, and we took a trip to a quieter country in the Middle East. One night during a power outage we talked for hours about why travel mattered to us, and ended up at a question I hadn’t admitted I was already asking: if it matters this much, why not build something around it? We started with a small travel business for curious travelers, and the longer we ran it the clearer the gap got.
Most people don’t hate trip planning. Many enjoy parts of it — the imagining, the reading, the comparing. What they struggle with is turning all of that into decisions that actually hold up: the sequence that doesn’t lose half a day, the transport that actually connects between cities, the hotel that’s on the right side of town for the rest of the trip, the small mistakes that only become obvious once you’re already on the ground.
Fortrip is what we built in response. Not another itinerary generator — closer to a careful guide, one that reasons about a trip rather than retrieves answers about it. It helps a traveler refine a vague idea, validate a draft itinerary, compare transport and hotel combinations, and get recommendations with the reasoning attached.
Curiosity is what brings most of us to travel in the first place. Our job is to clear away the friction and confusion that get in the way of it, so more time goes to the part of planning that’s actually fun. If that’s the kind of help you want, I’m glad you’re here.
About the Founder
Boyuan Dong
Before Fortrip, Boyuan worked on the front lines of travel — designing themed itineraries, guiding groups, and helping travelers experience places more personally. That background gave him a close view of what travelers actually struggle with: not in the abstract, but the specific kinds of confusion that show up when you’re already on the ground.
What he saw repeatedly was that the hardest part of trip planning is rarely finding ideas. It’s knowing which ideas truly fit the traveler, which details have been overlooked, and which parts of a plan are likely to quietly fail in practice.
A good guide doesn’t wait for travelers to ask every question. A good guide explains what matters before confusion begins.
That instinct is what Fortrip is built around — not a system that follows prompts, but one that thinks ahead. The job is to help travelers refine ideas, spot what’s missing, and work through the practical details (transport, timing, hotel combinations) most planning tools skip over.
The rest of the team.
Derrick Jiang
Co-founder & COO
Derrick co-founded Fortrip out of a specific frustration. Years of travel had shown him the same problem from multiple angles: planning tools that presented options without helping you choose, itineraries that held together on a screen but fell apart in practice, and a process that got harder the more carefully you tried to do it.
His background is in product and systems thinking — figuring out where something breaks, then designing a fix that holds. He approaches a messy problem by reducing it: identifying which constraints are real, which parts depend on which other parts, and what a solution actually needs to do. That thinking shaped Fortrip from the start — not as a better interface on top of the same planning logic, but as a rethinking of what travel planning should be doing in the first place.
He believes most travel tools were built to surface information faster. Fortrip was built to help people make better decisions with it.
Shuhao Dong
Co-founder & CTO
Shuhao co-founded Fortrip because he'd never been able to let a trip be mediocre. He grew up planning trips across months rather than weekends, became the friend everyone asked before booking, the family member who designed the route. None of that scales beyond a small circle. The AI tools that should have scaled it weren't doing the thinking part — they retrieved, they summarized, they didn't push back when push-back was the help. That gap is the kind a model with the right architecture could close.
He came at it with broad engineering — product, applied AI, full-stack, distributed systems. The point of breadth isn't generalism. Failure modes in a system like Fortrip's don't respect layers: a bad answer can come from a weak prompt, a wrong index, a slow model, or a UI hiding the right output. Someone has to be responsible for catching it regardless of where it lives.
He's a systems thinker by reflex. Where most people see a trip plan, he sees constraints, dependencies, and the small failures that only surface mid-trip — the rushed Day 3, the well-reviewed hotel forty minutes from everything that mattered, the route that looked clever on a map and lost half a day. These aren't mysteries. They're patterns, and patterns are tractable.
He's building the planner he wishes he'd had access to himself — the one that catches what an experienced traveler would catch, at the scale a model can run.
Bruce Lan
Full-stack Developer
Bruce came to Fortrip through a frustration most travelers quietly share. Years of traveling across North America had given him a close view of how often a trip that looked good on paper failed in practice — not from bad luck, but from the way planning tools are built. They surfaced options without explaining them. They gave recommendations without accounting for where things actually were or how long it took to move between them. The problem, he concluded, wasn't too little information. It was too little thinking built into the tools.
His background is full-stack — frontend, the API layer, and the engineering work in between. The part he cares about most is how a system feels to the person using it, and what separates something people trust from something they abandon halfway through. He notices where a flow loses someone, what a recommendation needs to actually be useful, and what happens when a plan meets reality on day two. At Fortrip, that instinct shapes how the product presents what it knows: not just whether the reasoning is right, but whether someone can act on it.
He joined because Fortrip was built on a different premise — that travel planning needs something that reasons about a trip, not just retrieves information about it. His job is to make sure that reasoning reaches the person on the other side in a form they can actually use.
How we think about travel planning.
- 01
Good travel planning isn’t just about answers.
A trip is more than a list of recommendations. Good planning means understanding what fits, what doesn’t, and why.
- 02
Curiosity matters.
Travel should still feel exciting, imaginative, and personal. Technology should support that curiosity, not flatten it into a checklist.
- 03
Real trips depend on real constraints.
Budget, timing, transport, hotel sequencing, local context, and pace all shape the quality of a trip. Planning should reflect that reality, not abstract away from it.
- 04
Better tools should improve judgment, not replace it.
The best travel technology isn’t the one that simply says yes. It’s the one that helps people see blind spots, compare options more clearly, and decide with more confidence.
- 05
Personalization should be practical.
A trip can be highly personal and still fail if the logistics don’t hold up. Personalization has to be meaningful, usable, and grounded in how travel actually works.
What we’re building toward.
Fortrip is meant to be useful across the full arc of a trip — from the early moment when it’s still just an idea, through the harder work of turning it into something that actually holds up, and eventually into booking and on-trip support when the flight gets delayed or the weather turns.
Our job isn’t to remove the joy of travel planning. It’s to clear away the confusion and the hidden mistakes that get in the way of it.
Start with the idea.
Rough concept or detailed draft, bring it over. We’ll think it through with you.