Hotel Zetta San Francisco, a Viceroy Urban Retreat

The best time to visit is September and October, with warm highs around 20°C, little rain, and lower humidity. May through August are also pleasant and mostly dry, though mornings can be cool and foggy. The rainiest stretch is December through March, especially December with 13 rain days, so plan around that if you prefer dry weather.

For a central, walkable base, Union Square suits first-time visitors, with easy access to shops and transit. South of Market (SoMa) is a good pick for a modern, lively vibe, close to museums and the convention center. Fisherman's Wharf works well for families wanting waterfront sights and quick access to PIER 39. The Ritz-Carlton and CitizenM are in Union Square, while the Four Seasons and St. Regis are in SoMa.

Start at PIER 39 for the sea lions and bay views, then cross the Golden Gate Bridge for its iconic span. Take a ferry to Alcatraz Island to tour the historic prison. offers gardens and museums, while the is a lively food market. is the central shopping hub, and provides panoramic city views from its murals.