Playa Serena

The sand and the palm-lined promenade

Playa Serena opens along a classic Mediterranean seafront: a broad beach framed by a promenade shaded with palm trees, where you can walk, sit on a bench facing the water, or pause at one of the terrace cafés and chiringuitos that line the route. It runs from the harbour end of the coast out towards the natural area of Punta Entinas-Sabinar and the Cerrillos beach beyond.↗↗↗

Set within Roquetas de Mar's main hotel zone yet buffered by its own width, the beach stays quiet and orderly—more of a local seaside terrace than a packed resort strip. The promenade makes it pleasant at any hour, from an early swim to a sunset stroll with a drink in hand.↗↗

Swimming and water sports

The hallmark of Serena is its calm, clear water—flagged for few waves and gentle conditions, which is what makes it so welcoming for open-water swimming. The Almería climate stretches the bathing season well beyond midsummer, so an invigorating sea dip is on the cards much of the year.↗↗

For something more active, Roquetas de Mar's waterfront beaches are a hub for paddle boarding and kayaking, sailing trips along the coast, and diving that explores the striking meadows of posidonia oceanica beneath the surface—seagrass that keeps the water remarkably transparent.↗↗

Facilities and comfort

As an equipped urban beach, Serena offers the full visitor toolkit: toilets, showers and foot-washing stations, litter bins and daily cleaning in season, plus hire of parasols, sunbeds and sports equipment and areas for games. Food and drink are close at hand along the promenade.↗↗

Safety is organised too, with a rescue team and lifeguard resources in the summer season, clear danger signposting, first-aid points and beach police cover across Roquetas de Mar's coast. A staffed lifeguard post sits at the Serena end near the Hotel Bahía Serena.↗↗

A shaded pergola zone provides a cool rest spot at the Calle Fosforito beach exit, and the town's beaches are singled out for barrier-free access—ramped walkways, adapted seating areas in the shallows, and qualified assistance for visitors with reduced mobility.↗↗

On foot along the Costa de Almería

Serena is the quiet closing chapter of a continuous coastal walk. Roquetas de Mar's seafront route threads from the promenade of Aguadulce, past Romanilla, the harbour, the Bajadilla and the Urbanización beach, all the way to Serena and on to the protected dunes and scrubland of Punta Entinas-Sabinar.↗

Covering the full 16 km takes around six hours there and back, so most people break it into pleasant sections—stopping at beach-bar terraces as they go—with Serena a perfect place to finish a long day of sea-air and sand.↗↗